How NewJeans Formed And What Caused A Later Debut For The Girl Group

NewJeans, formerly known as Team N, had their debut evaluation on March 27th, 2021.

Seven trainees from Source Music competed for a spot in the debut lineup with the song “Attention.”

The new girl group, named Team N, had been in preparation since 2018 with a debut goal in the third quarter of 2021.

Min Hee-jin joined the project in 2019 as a creator, overseeing visuals and concept.

Newjeans

Source Music focused on management, singing, and dance training for the new girl group.

Debut evaluation video released in 2021 by Team N showed promise with “Attention.”

Debut was indefinitely postponed, raising questions about negligence by Source Music or Min Hee-Jin.

Team N (later NewJeans)

Bang Si-Hyuk and So Sung-jin Aimed to Change the Girl Group Landscape With Min Hee-Jin

Min Hee-jin initially hesitant due to lack of control but accepted role as HYBE’s CBO.

Collaboration faced issues as Min Hee-jin wanted more authority over branding, music, and performance.

So Sung-jin had final decision-making power, leading to project stalling.

Questions arose about Min Hee-jin’s true intentions due to project difficulties.

Team N Was Prepared to Debut With the Song “Attention”, but Faced Delays

Min Hee Jin - ADOR

Team N was prepared to debut with the song “Attention”, but faced delays due to Min Hee-jin not providing crucial branding materials.

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Speculation arose about Min Hee-jin’s motives, including the possibility of managing the group under her own label.

Source Music made multiple efforts to schedule meetings and finalize plans in 2021, but Min Hee-jin consistently postponed.

Min Hee-Jin’s frequent consultations with a shaman during this time suggested she had other priorities.

Source Music Scouted and Trained Members of Team N for a Debut in the Third Quarter of 2021

Delays from Min Hee-jin’s side caused uncertainty and forced a reconsideration of plans.

Source Music shifted focus to prioritize the debut of Team S, later known as LE SSERAFIM

Min Hee-Jin’s Approach and Delays Affected Team N’s Debut Timeline

Source Music’s efforts were overshadowed by misaligned goals and internal conflicts.

Team N was transferred to Min Hee-jin’s label ADOR, with Team S debuting first in May 2022.

Conflict arose between Min Hee-jin and Source Music over management and debut process of the group.

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