Cristiano Ronaldo has become an official global brand ambassador for LiveScore. The complete press release announcing the groundbreaking deal can be found below.
Cristiano Ronaldo has been named as the Official Global Brand Ambassador of LiveScore, a global sports media company and one of the world’s leading real-time sports updates providers.
As LiveScore continues its rapid evolution as a major global sports media force, the world’s most famous footballer and five-time Ballon d’Or winner Ronaldo will team up with the brand.
The partnership, which will begin ahead of this summer’s European Championship, will last at least two domestic football seasons and will culminate in next year’s World Cup.
A global ATL creative campaign, including LiveScore’s first TV spot, will be at the heart of the partnership, which will be bolstered by a digital campaign that will leverage the power of both LiveScore and Ronaldo’s vast global audiences.
Cristiano Ronaldo’s image will appear across LiveScore’s digital inventory and content, tying the Portuguese legend to one of the world’s leading providers of real-time sports updates.
LiveScore captivates sports fans around the world by delivering premium content and engaging products to fans in more than 200 countries. Cristiano Ronaldo’s status as the game’s most high-profile and influential player is demonstrated by his combined social media following of more than half a billion fans, a hugely relevant audience for LiveScore to connect with.
Cristiano Ronaldo, Official Global Ambassador for LiveScore, said:
“I’ve used the LiveScore app to keep up to date with the latest scores for many years, so I’m really excited to begin such a natural new partnership.
“Throughout my career every goal has always been about more than a score to me, and I know LiveScore has been there every step of the way, to keep my fans across moments that have defined me.
“LiveScore and I are connected by a drive to be the greatest at what we do every single day. I cannot wait to unite our combined audiences of football fans with amazing content, moments and goals in the next exciting stage of my career.”
Ric Leask, Marketing Director at LiveScore, said:
“In a year that has seen LiveScore rapidly evolve as a global sports media business, this landmark new relationship with Cristiano Ronaldo is without doubt the biggest moment so far.
“There is simply no bigger sportsperson — past or present — than Cristiano Ronaldo, who continues to captivate fans around the world with his brilliance on the pitch.
“With a world record 777 career goals and 31 club and international honours, we believe he truly is the ‘Greatest Of All Time’.
“We should know, as LiveScore has been there to bring news of every goal to millions of fans around the world.
“Combined with the fact that his game is built on speed, reliability and simplicity, key strengths also synonymous with the LiveScore brand, there could be no more authentic and better fit for our business.
“We can’t wait to kick off our partnership and bring our global audience closer than ever to the GOAT.”
