The appointment has shown results that surpassed initial predictions.
Rosé’s appointment as Global Ambassador of PUMA has been proven effective through various data.
Global officials expressed satisfaction and stated that it exceeded expectations.
Rosé is the first ever Kpop Artist to be appointed by the Puma Global Headquarters as their Global Ambassador targeting the world.
This is the first time a K-pop star has been selected as a global ambassador, highlighting the importance of Rosé’s ambassadorship.
Puma has established an entertainment marketing department in Seoul, London, and Los Angeles.
The CEO is pleased to see Rosé’s marketing efforts expanding globally beyond K-pop.
Rosé’s influence is extending beyond Korea to the global music and cultural sector.
“Puma has developed its worldwide entertainment marketing department in Seoul, London, England, and Los Angeles (LA), the United States. As a marketing professional with over 20 years of experience, I am pleased to see Rosé’s marketing efforts expanding beyond K-pop and influencing the global music and cultural sector, starting in Korea and expanding beyond”, said the CEO.
