The success demonstrates the drama’s popularity in Japan.
“Queen of Tears” pop-up store opened on July 12th at Tower Records Shibuya brand in Tokyo until July 28th.
Over 10,000 people have visited the pop-up store by the 25th.
Daily visitors limited to 800 to ensure safety.
Merchandise available includes clear files, acrylic keyrings, keyholders, postcard sets, tote bags, etc.
Clear files and acrylic keyrings were popular and quickly sold out.
Props from the drama, like Hyun-woo’s hairdryer and the recording pen of Chairman Hong Man-dae, are on display.
Tokyo Tower Records Shibuya pop-up store received overwhelmingly positive responses and sold out tickets quickly.
“Responses are beyond your expectations. We’ve received a lot of positive feedback from fans in Japan who had been anticipating the pop-up store, and tickets also sold out very quickly. It is clear that ‘Queen of Tears’ has many passionate fans”.
‘Queen of Tears’ has a strong fan base in Japan.
Due to the success in Tokyo, more pop-up stores will be opened in Osaka, Nagoya, and Fukuoka.
Future plans include opening pop-up stores for K-dramas more frequently in Japan.
“Since Korean dramas are very popular in Japan, we look forward to opening pop-up stores for K-dramas more often in the future”.
Expansion to Manila, the Philippines with a pop-up store in August.
Studio Dragon organized a pop-up store event for the mega-hit drama ‘Queen of Tears’ in Japan.
The event was planned due to high expectations from fans.
“We plan the pop-up store due to high expectations from fans of the mega-hit drama ‘Queen of Tears’ in Japan. This serves as an example of how a mega-hit IP can maximize added value in the global market”
The official mentioned that this is an example of how a mega-hit IP can maximize added value in the global market.
They also plan to increase points of contact for further communication with global K-drama fans in the future.
“In the future, we will increase points of contract for further communication with global K-drama fans.”
